Case Study
Super, Natural British Columbia
British Columbia’s untamed nature speaks to the soul. How do you connect the dots between this breathtaking reality using digital platforms? We believe the Destination BC web platform is the single most important consumer touch point, next to the destination experience itself. The HelloBC website is designed and built to evolve as technology and consumers do. We’ve developed an experience that’s intuitive, offering travel info and inspiration in a way that makes sense to the visitor. It’s mobile first and video first, ensuring an excellent and immersive user experience, no matter what device the visitor is using. The platform delivers a personalized experience and drives exposure for the destination, increased business for its partners, and increased conversions.
The single most important marketing objective is to support visitation to the province by creating awareness, engaging the potential visitor with immersive story-driven content, and then carefully providing them access to the accommodations, experience providers, and locations that specifically meet their needs and interests.
Key deliverables
- Website design and development
- Technology strategic counsel
- Email marketing strategy
- Search engine optimization
